NC 10% Campaign
Local Food Reporting Data
The NC 10% Campaign was founded in 2010 with the aim of boosting local food spending. For over a decade, the Campaign has promoted local food businesses and collected local food spending data from individual consumers, restaurants, and institutions. Local food spending data can be used to inform valuable policy decisions at the city, county and state levels. Dollars spent reinforce our state’s local food economy and give an economic boost to farmers, meat processors, and fisherfolk across the state.
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From 2010 to the end of 2023, over $71 million dollars were reportedly spent on local food in our state by the Campaign’s consumer and business members. 8,321 individual consumers and 1,263 businesses joined the Campaign during that time. While the NC 10% Campaign is no longer collecting this data, we are proud to showcase the impact that our programs have had on statewide local food spending.
$71,685,145
reportedly spent on local foods state-wide from 2010 through 2023
by campaign members
9,584
participating individuals, businesses and institutions
Conduct your own 10% Campaign!
Data Visualizations
Data visualizations cannot be viewed on mobile. Instead, view this page using a computer or tablet browser.
Data Visualizations
NC 10% Campaign worked with RTI International to build visualizations of the local food spend data collected from 2010 to 2015.
Find out where actively-reporting NC 10% Campaign household members sourced local foods. View statewide or click a county to find out which locations are reported most often.
NC 10% Campaign members reported weekly how much they were spending on NC-grown/raised/caught foods. Members also reported how much they saved ($) by growing their own! Start at the map and view details statewide or click a specific county and other data will filter accordingly. You can exclude counties to see more detail or to group into a region or choose data to view from the dropdown boxes.
NC 10% Campaign reporting partners were made up of businesses that purchase local food and organizations that support local foods. Active Partners reported how much ($) they were spending on NC-grown/raised/caught foods. Start at the map to view the data statewide or click a specific county. You can exclude counties to see more detail or to group into a region. Other data will filter to that county. Use the dropdown menu to select various Measurements to view or click on a box in the Business Partner Count to look at more detail for that business type.
Funding for this project was provided by a Southern Sustainable Agriculture Research and Education (SSARE) grant: “Quantifying the Multiplier Effect: What sustainable local food systems can mean to local communities,” (LS12-248).
